Paid Advertising – The Refinery Marketing

Service — 03

Paid Advertising.

The fastest way to put your business in front of people who are actively looking to hire. We build and manage paid campaigns that generate qualified leads — not just clicks.

What It Is

Qualified Leads. Not Just Impressions.

Paid advertising done right isn’t a cost — it’s the most controllable revenue lever in your business. We build and manage Google and Meta campaigns specifically for service businesses: tight targeting, conversion-focused creative, and reporting that shows you exactly what you’re getting back for every dollar you put in.

The Paid Advertising Reality

Most Ad Agencies Optimize for Clicks. We Optimize for Clients.

Impressions and click-through rates are vanity metrics. We care about cost-per-lead, lead quality, and the percentage that turn into paying clients. That’s what we report. That’s what we optimize.

Quality

Leads, not just clicks

We optimize for cost-per-client, not cost-per-click. The goal is conversations that close — not traffic that disappears.

Fast

First lead within 2 weeks

Our goal on every new campaign: a qualified inbound inquiry within 14 days of launch. Not someday — soon.

Yours

You own everything

The ad account, the data, the audiences — all in your name. If we ever part ways, you keep everything we built.

Clear

No jargon, ever

Monthly reporting in plain language. What we spent, what it generated, what we’re changing. You’ll always know exactly where things stand.

What's Included

01

Google Search Ads

High-intent search campaigns targeting the exact phrases your best clients use when they’re ready to hire. Campaign structure, ad copy, bid strategy, and ongoing optimization.

02

Meta Advertising

Geo-targeted Facebook and Instagram campaigns that build awareness in your service area and generate inbound leads from people who match your ideal client profile.

03

Landing Page Strategy

Every ad needs somewhere to send people that actually converts. We build or optimize the landing pages your campaigns need to turn clicks into calls.

04

Audience Targeting

Custom and lookalike audiences built from your existing client data, layered with geographic and behavioral targeting to put your budget in front of the right people.

05

Retargeting Campaigns

Stay in front of visitors who didn’t convert the first time. Strategic retargeting sequences that bring warm prospects back and move them toward a decision.

06

Budget Management & Reporting

Monthly reporting on spend, leads, cost-per-lead, and estimated pipeline value. No guessing. No jargon. Just the numbers that tell you if it’s working.

Our Channels

The Right Channel for the Right Goal.

We don’t push every client onto every platform. We match the channel to the objective — and the budget to what the market will actually bear.

Google Search — High Intent

Capture People Already Looking to Hire.

Search ads reach people at the exact moment they’re searching for your service. For most local service businesses, this is the highest-ROI paid channel available. We prioritize it first.

→ Exact and phrase match keyword strategy

→ Negative keyword discipline

→ Local service area targeting

→ Call and form conversion tracking

Meta Ads — Awareness + Retargeting

Build the Audience. Then Convert It.

Meta is a top-of-funnel and retargeting channel for service businesses — not a primary closer. We use it to build familiarity and re-engage warm traffic from Google.

→ Geo-targeted awareness campaigns

→ Lookalike audience expansion

→ Retargeting website visitors

→ Creative testing and refresh cycles

Who It's For

Businesses That Need Leads Now.

→ Service businesses that need qualified inbound leads faster than SEO delivers

→ Operators who’ve run ads before but couldn’t tell if they were working

→ Businesses entering a new market or launching a new service

→ Companies with a proven close rate who just need more conversations

→ Businesses ready to pair paid advertising with a pipeline system to close what they catch

more of the right conversations

Leads That Actually Convert.

Ready to Fill Your Pipeline?

We build and manage paid campaigns that generate qualified leads for service businesses.